Transforming Treeline's Online Presence to Match Their $900M Success
Treeline Biosciences had an impressive story - founded by industry veterans who had previously sold a company for $8 billion and backed by nearly $900 million in funding. But their website told a different story - it was basic, vague, and failed to show what made their approach to medicine special.
The original site was confusing to their target audience, rather than clearly explaining why their company mattered in the healthcare space.
That's where we came in as their design partner.
Strategic Visual Identity
Information Architecture
UI/UX Design
Website Development
Content Strategy
Their website didn't match their real-world success or expertise.
Despite their impressive background and funding, their original website:
Blended in with competitors instead of standing out
Failed to highlight their founders' track record of success
Used vague language instead of showing clear benefits
Made it hard for different visitors to find relevant information
They had a website that wasn't working for their business - it was present but ineffective, focusing on features rather than outcomes.
We rebuilt their digital presence with clear business goals:
Visual Storytelling: We created unique low-poly illustrations that instantly show their innovative approach in a memorable way.
Visitor-Focused Structure: We built separate pathways for different audience types so each could quickly find what they needed.
Clear Messaging: We replaced technical jargon with simple explanations of how their work matters and the difference it makes.
Founder Spotlight: We properly showcased their leadership team's impressive background, including their previous $8B company sale.
The result was a website that clearly communicates their value at first glance while providing depth for those who want to explore further.
Treeline Biosciences now has a digital presence worthy of their scientific ambition and financial backing.
The new website has become a strategic business asset:
Immediately stands out from competitors with a distinctive visual approach
Clearly shows their $900M funding as a trust signal
Makes complex science accessible without talking down to visitors
Properly highlights their leadership's impressive track record
Turns visitor interest into action with clear next steps
Draws future investors in, not alienate them
Their digital presence now stands out distinctly from typical biotech websites while still delivering serious business results.
This proves that a website can break industry design norms while still being highly effective—creating memorable first impressions that convert into meaningful business relationships.
