From Static Page to $45M in New Funding: Stylus Medicine's Website Transformation
Stylus Medicine approached Shofsky Agency with a common problem - a very basic website that wasn't helping them attract investors.
Despite having $85 million in initial funding, their static website wasn't showing what made their medical technology special or worth investing in.
They had groundbreaking science but a website that failed to tell their story effectively - a disconnect that was costing them opportunities.
That's where Shofsky brought us in as their design partner.
Strategic Positioning
Website Architecture & User Flow
UI/UX Design
Investor-Focused Messaging
Website Development
Their website wasn't actually functioning as a website at all.
Despite having backing from major investors, their single-section page:
Provided almost no information about their technology or approach
Failed to explain why they deserved additional investment
Looked unfinished compared to competitor websites
Offered no proof of their existing funding or partnerships
Gave visitors nowhere to go except to email them directly
Their website wasn't speaking directly to the people who mattered most. It was a classic case of a simple but ineffective digital presence that wasn't delivering results.
Working closely with Shofsky, we created a website that would communicate complex scientific concepts clearly while strategically leveraging their impressive investor portfolio as a powerful credibility signal.
Full-Scale Expansion: We transformed their single hero section into a complete website with strategically planned sections that told their entire story.
Deliberately Calibrated Design: Rather than pursuing flashy visuals that might alienate conservative investors, we created a design that felt familiar and trustworthy while still being distinctive - professional enough to build confidence without unnecessary creative risks.
Strategic Content Development: We worked with Shofsky to create content that simplified complex science into clear benefits investors could immediately understand.
Investor Showcase: We built a dedicated section highlighting their impressive existing backers, including Johnson & Johnson and Eli Lilly, creating powerful credibility that was previously invisible.
The result was a transformation from essentially no website to a complete digital platform focused on driving business results.
Their new, fully-functioning website delivered measurable business impact:
Helped secure an additional $45 million in funding with multiple new investors
Built immediate credibility through proper presentation of their technology and existing partnerships
Created a complete digital ecosystem where previously they had only a landing page
Proved that even a conservative, investor-friendly design can drive significant business results
Transformed their minimal online presence into a comprehensive business-building asset
Stylus Medicine went from having almost no website to having one that actually delivers results. This transformation shows that sometimes the most impressive design isn't about visual flash, but about perfectly matching business goals with audience expectations.
